If there were ever any doubt, whatsoever — Google remains the king of Internet search.
I mean, it’s not even close.
Recent figures from GlobalStats StatCounter show that in 2023, Google commanded an 87.2% share of the U.S. search engine market, and is still going strong. This dominance spans desktops, mobile devices, and tablets, which tells us how essential Google is in shaping online search behaviors and expectations.
Search Engine Share in the U.S. in 2023
| Platform | Overall (%) | Desktop (%) | Mobile (%) | Tablet (%) |
| 87.2 | 76.4 | 95.2 | 82.0 | |
| Bing | 8.1 | 17.1 | 1.2 | 13.7 |
| Yahoo! | 2.4 | 3.7 | 1.5 | 1.4 |
| DuckDuckGo | 1.9 | 2.1 | 1.8 | 2.5 |
| Yandex | 0.2 | – | – | – |
| AOL | 0.1 | – | – | – |
Tip for Brands: Embrace this reality by ensuring your website and content are fully optimized for Google’s search algorithms. Consider partnering with a digital marketing expert who can tailor your strategy to harness Google’s immense influence effectively.
Browser Shares: Navigating the Gateways of the Internet
When it comes to accessing websites, browser preferences are also key. Chrome led the charge with a 65.2% market share, followed by Safari. Understanding these preferences is crucial as they impact how websites are accessed and experienced by users.
Browser Share in the U.S. in 2023
| Browser | Overall (%) | Desktop (%) | Mobile (%) | Tablet (%) |
| Chrome | 65.2 | 65.4 | 65.9 | 47.3 |
| Safari | 18.3 | 8.7 | 23.8 | 36.3 |
| Edge | 5.1 | 12.8 | – | – |
| Firefox | 3.0 | 7.3 | – | – |
| Samsung Internet | 2.6 | – | 4.4 | – |
| Opera | 2.5 | 3.1 | 2.2 | 0.9 |
| UC Browser | – | – | 1.3 | – |
| Android | – | – | – | 13.9 |
| Yandex | – | – | – | 0.2 |
Tip for Brands: Optimize your website for different browsers to ensure that every user enjoys a seamless experience, regardless of the way they want to search. This cross-browser optimization can lead to better engagement and increased conversions.
The Mobile Movement: A Paradigm Shift in Access and Interaction
Mobile’s stronghold as the world’s primary internet access point is not even in question anymore. Mobile devices are now the primary internet access point in the U.S., accounting for 52.6% of digital consumption.
This shift demands a mobile-first approach in web design, SEO, and content strategy to cater to the increasing number of users on the go.
Device Share in the U.S. in 2023
| Device | Share (%) |
| Mobile | 52.6 |
| Desktop | 44.6 |
| Tablet | 2.9 |
Tip for Brands: Design your digital content with a mobile-first mindset. Ensure that your website is responsive and that your content is easily digestible on smaller screens to reach the widest possible audience.
Mobile Operating Systems: The iOS-Android Dichotomy
The mobile OS market is split between iOS (60.3%) and Android (39.3%). Each system caters to different user demographics and preferences.
Operating System, Mobile in the U.S. in 2023
| OS | Share (%) |
| iOS | 60.3 |
| Android | 39.3 |
| Samsung | 0.3 |
| Windows | 0.1 |
Tip for Brands: Develop tailored marketing strategies for each operating system. For instance, iOS users might prefer different types of apps or content compared to Android users. Find out, then customize your approach to meet these distinct preferences.
Social Media: The Evolving Arena of Digital Engagement
Social media platforms like Facebook, Pinterest, and Instagram provide diverse opportunities for engagement, brand building, and targeted marketing. Each platform has its unique user base and engagement dynamics.
Social Media Share in the U.S. in 2023
| Platform | Share (%) |
| 47.5 | |
| 22.5 | |
| 14.6 | |
| X | 11.0 |
| 2.1 | |
| YouTube | 1.8 |
Tip for Brands: Analyze and understand the demographics and user behaviors on each social media platform. Use this insight to craft targeted campaigns that speak directly to the interests and needs of your audience, enhancing engagement and visibility.
The Bottom Line
The digital landscape continues to evolve at lightning speed. Keeping up with the complexities, bells, and whistles of search market shares, browser preferences, and the mobile revolution at large is not just beneficial for businesses — it’s paramount.
So, here’s another tip: Choose a marketing partner that excels in all sectors.
Google’s supremacy in search remains constant and serves as a beacon for your ongoing strategic marketing decisions and efforts. But you need a guide to help you hack through the overgrowth of information out there, so you don’t get hopelessly lost in the weeds.
IMPACT understands Google. Leveraging search market share insights like these, our team can help you unlock unparalleled opportunities for growth, innovation, and connection in the digital age, while bolstering your online presence, driving robust engagement, and boosting your business to new heights.
By making your content and strategies more approachable and directly relevant to your audience, you can better leverage the data to guide your digital marketing decisions.
